Mag. Dr. Bernhard ROTHBUCHER Fachbereichsleiter Industrial Design, Fachhochschule Salzburg GmbH, Kuchl
CV
| 2003 | Doctor of Philosophy, Design Culture Department, Prof. Miyazaki, Chiba University, Chiba (Tokyo Metropolis), Japan; Main |
| theme concerns the interface of ecodesign and design management; Title:"Software Factors of Packaging Design", Several | |
| presentations at international conferences | |
| 2003-2004 | Founder and Head of Aka Buna Design Consulting, Salzburg; Working in the fields of Industrial Design, Interior Design and |
| Design Strategy for clients in Austria, Germany, USA, Japan and China; Raising clients profit through an integrated approach | |
| to design and business strategies; e.g.: managing the visual relaunch of one of the world s most traditional umbrella and lifestyle | |
| brand Knirps in 2006. | |
| 2004-2005 | Head of Industrial Design at DPM - Design and Product Management, (BA/MA degree course), University of Applied Sciences, |
| Salzburg; Mentored students are now working at Adidas, Kiska (biggest design agency of CE) and other industrial leaders in | |
| management position | |
| 2004-2006 | Consultant for the Austrian Chamber of Commerce, Consultant for the Austrian Government for the provinces of Salzburg and |
| Upper Austria; Linking the academic and the business world which led to a successful multimillion Euro design initiative in the two provinces | |
| 2005-2006 | Senior Professor of Design- and Product Management, University of Applied Sciences, Salzburg |
| 2006 | Head of Organising Committee, EPDE06 International Design Education in cooperation with IED (Institution of Engineering Designers) and Design Society, UK; leading to several partnerhips with international universities; PR response in national and international media for the university |
| since 2007 | Head of Research Department, Design- and Product Management DE RE SA (DEsign REsearch SAlzburg), Sourced 500.000 Euro funding; research partnerships with BMW and other major industry players of Central Europe |
Mitgliedschaften
| Design Austria, Austria | |
| DMI, Design Management Institute, USA | |
| IDSA, Industrial Designers Society of America, USA | |
| DRS, Design Research Society, UK |
Publikationen
| Rothbucher, B./Ebner, M./Gaubinger, K./Petutschnigg, A.: An Interdisciplinary Education Model for Design Education at the Salzburg University of Applied Sciences, 2006 | |
| Rothbucher, B./Kolar, M/Ion, B./Clarke, A.: Educating Designers for a Global Context? IED & The Design Society, Hadleys Ltd., 2006 | |
| Rothbucher, B./Lackus, M./Kolar, M.: Investigation into Company-Specific Design Structures to Raise Design Awareness, proceedings of the 2nd Nordic Design Research Conference 2007, (accepted) | |
| Rothbucher, B./Lackus, M./Kolar, M./Walcher, D.: Communication Gaps or Mentality Gaps - Why do Product Development and Design Processes Get Unsuccessful?, 2007 (accepted) | |
| Rothbucher, B./Gaubinger, K.: Design Controlling in SME, 2007 (accepted) |
