09: Design Thinking as a Tool for Innovation
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Hauptschule
Breakout
in englischer SpracheSupported by Brainds
How can we deal with our ever more complex world in the best possible way? How can technological and social innovation become more target-oriented, placing it at the service of people? Design Thinking is based on “human centred, solution based thinking”, applying the creative and collaborative methods employed in design to find new solutions for the issues of our times. In this breakout session, we will not only provide you with an insight into the ways and contents of design thinking, but invite you to take an active part in a design thinking process.
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Ph.D. Larry LEIFER
Director, Center for Design Research at Stanford and Hasso Plattner Design Thinking Research Program; Professor of Mechanical Engineering, Stanford University, Stanford
| 1958-1962 | B.S., Engineering Science, Stanford University |
| 1963-1963 | M.S., Mechanical Engineering Product Design, Stanford University |
| 1964-1969 | Ph.D., Biomedical Engineering (Neuroscience), Stanford University |
| 1963-1964 | Research Assistant, Mech. Engr., Stanford University |
| 1964-1969 | NIH pre-doc Fellow, Biomed. Engr., Stanford University |
| 1970-1971 | NAS post-doc Fellow, Biomed. Engr., NASA Ames Research Center |
| 1972-1973 | NASA exchange Fellow, Aero. Astro., Massachusetts Institute of Technology |
| 1974-1976 | Assistant Professor, Biomed. Engr., Swiss Federal Institute of Technology Zurich |
| 1977-1988 | Associate Professor, Mech. Engr., Stanford University |
| Associate Professor, Biomed. Engr., Neurology, by courtesy | |
| 1979-1989 | Founding Director, Stanford-VA Rehabilitation R&D Center |
| 1984 | Founding Director, Stanford Center for Design Research |
| 1988 | Professor, Mech. Engr. Design, Stanford University |
| 1989-1991 | Co-Founder, CTO, Tolfa Corporation (now Lingraphicare America) |
| 1997 | Founding Director, Stanford University Learning Laboratory |
| 2004 | Founding Member, Hasso Plattner Institute of Design at Stanford |
| since 2008 | Founding Co-Director, Hasso Plattner Design Thinking Research Program |
Mag. Oliver HEISS
Managing Partner, Brainds, Marken und Design GmbH, Vienna
| 1996 | Corporate Finance Analyst, HSBC Investmentbank, London |
| 1998-1999 | M&A Analyst CAIB Investmentbank, Vienna |
| 1998-2002 | Freelance music and popculture journalist |
| Co-Founder and Head, Marketing Evolver.at Content Agency | |
| 2002 | Degree in Business Administration, Vienna University of Economics and Business |
| 2003-2005 | Deputy-Head Investor Relations & Corporate Development, Wienerberger AG |
| 2006-2009 | Senior Brand Consultant, Brainds (formerly Buero 16) |
| 2009-2011 | Head of Business Development, Brainds |
| since 2012 | Managing Partner and Senior Brand & Design Strategist, Brainds |
