10: Health Promotion – Easier Said than Done. What Can Health Promotion Contribute to Public Health by 2025?
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Hotel Alphof
Breakout
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in deutscher SpracheNumerous studies prove the good cost/benefit ratio of health promotion. However, our healthcare system is still largely based on “repair measures”. What are the direct and indirect benefits of health promotion for our society? How can we promote healthy living – and how can we create living environments which promote healthy lifestyles? How can we organise and fund health promotion? How can we succeed in instilling the necessary health awareness in individuals?
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Dr. Mag. Werner KERSCHBAUM
Former Secretary General, Austrian Red Cross, Vienna
| 1979-1985 | Verkaufstraining, Leiter Verkaufsinnendienst, Marketing/Exportleiter, Fa. Master Foods |
| 1985-1986 | Vertriebsleiter, Fa. Hofbauer |
| 1987-1992 | Geschäftsführer (Schokothek, Up to Date), Billa Holding AG |
| 1992-1999 | Leiter, extramurale Dienste des NÖ Hilfswerks und Geschäftsführer, Österreichischens Hilfswerk |
| since 1999 | Mitglied der Geschäftsleitung, Österreichisches Rotes Kreuz |
| since 2002 | Stellvertretender Generalsekretär, verantwortlich für die Bereiche Marketing, Kommunikation, Ausbildung, Gesundheit, Rettungswesen, Beschaffung, Österreichisches Rotes Kreuz |
| 2012-2019 | Generalsekretär, Österreichisches Rotes Kreuz |
