16: Business Development Based on Design Thinking
Supported by designaustria
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Hauptschule
Breakout
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in deutscher SpracheSustainable and innovative business development means continuously and systematically looking for new approaches and ways to cope with complex challenges. This requires that the right systems and an authentic culture of continuous change are in place. Design thinking and identity management are increasingly used to promote innovative business development. In this “experience session”, participants will experience the practical use of different formats for business development and will have the opportunity to talk to both experts in design thinking theory and experienced practitioners.
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Mag. Oliver HEISS
Managing Partner, Brainds, Marken und Design GmbH, Vienna
| 1996 | Corporate Finance Analyst, HSBC Investmentbank, London |
| 1998-1999 | M&A Analyst CAIB Investmentbank, Vienna |
| 1998-2002 | Freelance music and popculture journalist |
| Co-Founder and Head, Marketing Evolver.at Content Agency | |
| 2002 | Degree in Business Administration, Vienna University of Economics and Business |
| 2003-2005 | Deputy-Head Investor Relations & Corporate Development, Wienerberger AG |
| 2006-2009 | Senior Brand Consultant, Brainds (formerly Buero 16) |
| 2009-2011 | Head of Business Development, Brainds |
| since 2012 | Managing Partner and Senior Brand & Design Strategist, Brainds |
Mag. Cornelia SCHÖBERL-FLOIMAYR
Head, Customer Experience & Complaints Management, Erste Bank AG, Vienna
| 1999-2006 | Studium der Wirtschaftswissenschaften in Linz, Victoria und Kaohshiung |
| 2007-2011 | Customer Experience Managerin, A1 Telekom Austria AG |
| seit 2011 | Head, Customer Experience & Complaints Management, Erste Bank AG |
DI Michael THUROW
Member, designaustria; Founder and Managing Director, tm concepts e.U., Vienna
| 1995-2003 | Study of Architecture, Graz University of Techonolgy |
| 1999-2000 | Study of Architecture, UPC Barcelona |
| 2003-2004 | Project Director, love architecture, Graz |
| Real Estate Branding Consultant, brandfield, Graz | |
| 2004-2007 | Project Director, BEHF architects, Vienna |
| 2007-2011 | Head of Innovation&Design, Blaha Office, Korneuburg |
| 2011-2014 | Member of the Board, designaustria, Vienna |
| since 2011 | Founder and Managing Director, tm concepts, Vienna |
Mag. MSc Klaus WEISSMANN
Executive Director, weissmann service design & business creation, Vienna
| 1991-1996 | Academic studies in Political Science and Management, Innsbruck University and George Washington University |
| School of Political Management, Innsbruck, Washington DC | |
| 1995-1996 | Member of Staff, Campaigns & Elections Magazine, Sheehan & Associates, Washington DC |
| 1996 | Member of Staff, Scottish National Party, Edinburgh |
| 1997-1998 | Traineeship, Federation of Austrian Industries and Member of Staff, Austrian Peoples Party |
| 1998-1999 | Marketing and PR, Henkel CEE, Vienna |
| 1999-2001 | PR Consultant, Trimedia Communications Austria, Vienna |
| 2001-2005 | Director of Project Coordination, Federation of Austrian Industries, Vienna |
| 2001-2003 | Master in Systemic Coaching, European Systemic Business Academy |
| 2006-2012 | Partner, Kovar & Köppl, Vienna |
| 2012-2014 | Art of Hosting & Gamestorming Pracitioner, Hasso Platter School of Design Thinking Potsdam, Schule des Sprechens |
| 2007-2012 | Lectureships, IMC FH Krems, Danube University Krems, University of Vienna and Innsbruck |
| since 2014 | Executive Director, weissmann service design & business creation |
Mag. Gerhard ZEINER
Chief Operating Officer, SAP Österreich GmbH, Vienna
| Studium Wirtschaftsinformatik, Universität Wien | |
| Als COO ist Gerhard Zeiner für die Bereiche Business Development, Pre-Sales, Value Engineering, Operations, University-/School Alliances Qualitäts-Management und Maintenance Sales verantwortlich. Darüber hinaus fungiert er in der Geschäftsführung als Sponsor für die Themen Innovation und CSR. Er startete seine Berufslaufbahn 1989 bei Hewlett Packard Österreich und war dort zuletzt Head of Sales & Marketing im Services Bereich. Von dort führte ihn sein Weg zur CA Leasing, wo er als Leiter von Marketing, Kommunikation und Personalentwicklung unter anderem für den gesamten Marktauftritt des Unternehmens verantwortlich zeichnete und die Fusion mit der BA Leasing begleitete. Seine Karriere bei SAP Österreich startete Gerhard Zeiner schließlich im November 2000 als Manager für Customer Care. Anfang 2004 kam die Verantwortung für den Bereich Solution Marketing dazu. Seit seiner Verantwortung für den Bereich Marketing & Operations im Juli 2006 ist Gerhard Zeiner auch Mitglied der Geschäftsleitung, seit 2007 als COO. |
Mag. Markus HANZER
University Lecturer; Board Member, designaustria, Vienna
| 1980-1987 | TV-Designer, ORF - Austrian Broadcasting Corporation, Vienna |
| 1987-1991 | Head of Design, Munich, Germany |
| 1991-1995 | Head of Design, ORF - Austrian Broadcasting Corporation, Vienna |
| 1995-2006 | Creative Director, DMC, Vienna |
| 2006-2010 | Creative Director, Mira4, Vienna |
| since 2011 | Independent Communication Designer |
| since 2004 | Hochschule für MultiMediaArt, Salzburg |
| since 2005 | Universität für angewandte Kunst, Wien |
| since 2012 | Kunstuniversität Linz |
| since 2014 | FHWien der WKW |
