Generation Couch Potato – Alternatives to Finger-Wagging

Every sixth Austrian child is overweight. Physical inactivity increases the risk of a heart attack, a stroke or diabetes. It seems that finger-wagging is not an effective means of getting young couch potatoes moving. Are there successful measures for encouraging children and young people to do more sport and physical activity? What roles can family, school and new technologies like fitness wristbands play? A kindergarten project leader, an entrepreneur, a representative of the Association for Corporate Activity (Betriebssportverband) and a sports journalist provide answers to these questions.